Exploring Trust Building Mechanisms in Global B2B Electronic Markets
نویسنده
چکیده
There have been numerous studies about business-to-business (B2B) electronic commerce and market structure, most of them analyzing the relationships between buyers and sellers and the role of intermediaries. This research is based mainly on earlier papers about the role of information technology (IT) and electronic communications networks in the companies’ relationships. The use of these computerized inter-organizational networks leads to lower transaction costs, which encourages the development of electronic markets, where there is a severe price competition and greater buyer choice. In this chapter, we analyze the development of global B2B electronic markets and if these markets are becoming a way of improving trust between organizations at an international level, increasing, therefore, the inter-organizational cooperation among them. Based on the literature IDEA GROUP PUBLISHING This paper appears in the publication, Utilizing Information Technology in Developing Strategic Alliances Among Organizations edited by Salustiano Martinez-Fiero, Jose-Aurelio Medina-Garrido, Jose Ruiz-Navarro© 2006, Idea Group Inc. 701 E. Chocolate Avenue, Suite 200, Hershey PA 17033-1240, USA Tel: 717/533-8845; Fax 717/533-8661; URL-http://www.idea-group.com ITB12986
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